A Contest
of Blunders
Concept for Milwaukee Tool
Graphic Design | Motion Design | Concept Development | Copy Writing
Milwaukee Tool is an industry leader in developing professional power tools. I developed a concept for a sweepstakes program designed to draw the attention of novice users to their brand and hand tools. The concept used humor to engage a new customer base while maintaining Milwaukee Tool’s professional and heavy-duty reputation.
Assets include a contest landing page, a social media graphic, and an email campaign to promote the sweepstakes.
